# The Day SEO Stopped Being About Search EnginesInside a packed lecture hall at MIT, Joseph Plazo opened with a statement that immediately challenged nearly everything marketers thought they knew about SEO."The future of SEO is no longer search engine optimization."The audience paused.For decades, businesses optimize… Read More

# Why Influence Matters Most During CrisisInside a packed assembly chamber at the United Nations, Joseph Plazo opened his address with a statement that immediately shifted the room's attention."History rarely changes because people suddenly agree."The audience included diplomats, policymakers, negotiators, academics, and int… Read More